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Latest News & Analysis
Retail

Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet

Since its New York Stock Exchange debut in February 2024, the Helsinki-based group, which also owns outerwear brand Arc’teryx and sports equipment maker Wilson, has nearly tripled its market value to $21 billion.

Retail

Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet

Since its New York Stock Exchange debut in February 2024, the Helsinki-based group, which also owns outerwear brand Arc’teryx and sports equipment maker Wilson, has nearly tripled its market value to $21 billion.


Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.


Sports

Why the Time Is Right for a Gorpcore IPO

Amer Sports, the owner of Arc’teryx and Salomon is eyeing a US listing at a $10 billion valuation, even as fashion may be moving on from its outdoor fashion craze.

Sports

Why the Time Is Right for a Gorpcore IPO

Amer Sports, the owner of Arc’teryx and Salomon is eyeing a US listing at a $10 billion valuation, even as fashion may be moving on from its outdoor fashion craze.


Marketing

Is Facebook Too Big for Fashion Brands to Boycott?

As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.

Marketing

Is Facebook Too Big for Fashion Brands to Boycott?

As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.


Workplace & Talent

Power Moves | Taylor Tomasi Hill Joins Forty Five Ten, Myntra Co-Founder Departs, Hunter CEO

BoF compiles the most important professional moves of the week.