Salomon and Arc’teryx-Owner Amer Sports Reports Growing Sales and Profits
The group cited the continued strength of its flagship brand, Arc’teryx, and strong performances across its portfolio in China.
Sports
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Sports
How Soccer Conquered the US Sneaker Market
Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.
How Soccer Conquered the US Sneaker Market
Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.
Sports
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
Sports
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
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Retail
Represent Sells Minority Stake to Private-Equity Firm True
The investment comes off the back of soaring sales for the British menswear brand, which opened its first flagship stores in Los Angeles and Manchester this year and expects to hit annual sales of £100 million by the end of 2024.
Represent Sells Minority Stake to Private-Equity Firm True
The investment comes off the back of soaring sales for the British menswear brand, which opened its first flagship stores in Los Angeles and Manchester this year and expects to hit annual sales of £100 million by the end of 2024.
Sports
Has Fashion’s Convergence With Sports Gone Too Far?
The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.
Has Fashion’s Convergence With Sports Gone Too Far?
The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.
Retail
StockX CEO Scott Cutler to Step Down
He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.
StockX CEO Scott Cutler to Step Down
He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.
Luxury
LVMH Acquires Minority Stake in Our Legacy
The luxury conglomerate is investing in the cult Swedish menswear label through its venture capital arm, The Business of Fashion can exclusively reveal. Our Legacy has built a €40 million business, multiplying its sales five-fold in recent years.
LVMH Acquires Minority Stake in Our Legacy
The luxury conglomerate is investing in the cult Swedish menswear label through its venture capital arm, The Business of Fashion can exclusively reveal. Our Legacy has built a €40 million business, multiplying its sales five-fold in recent years.
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Sports
Why Some Sports Win Big in Fashion — and Others Don’t | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women’s basketball.
Why Some Sports Win Big in Fashion — and Others Don’t | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women’s basketball.
Sports
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.
Sports
KidSuper’s Colm Dillane Teams Up With the NBA’s Brooklyn Nets
The collaboration marks the first collection from the Nets’ new in-house label, Bero. For Dillane, a New York native, it needed to be more than another superficial logo swap.
KidSuper’s Colm Dillane Teams Up With the NBA’s Brooklyn Nets
The collaboration marks the first collection from the Nets’ new in-house label, Bero. For Dillane, a New York native, it needed to be more than another superficial logo swap.
Sports
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
The News in Brief
Vuori Opens First International Flagship
The store on London’s Regent Street represents the latest step in the California activewear brand’s expansion, after adding 20 new locations in the US this year alone.
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
The heritage French label is increasingly asserting its sporting credentials amid luxury brands’ growing interest in tennis over the past year.
FIFA to Launch Fashion Line in Partnership with VFiles
Football’s global governing body is set to launch its inaugural ‘FIFA 1904′ collection in spring 2025.
Amer Sports Raises Guidance After Strong Second-Quarter Earnings
The Finnish sports conglomerate said sales at its Arc’teryx and Salomon brands grew by double-digit percentages.
On Records Another Bumper Quarter
The Swiss sneaker giant reported record revenues and soaring profits in its second fiscal quarter.
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Edwards and his AE 1 signature sneaker are central to the brand’s expansion plans in North America, led by its growing basketball category.
Blumarine Hires David Koma as Creative Director
The Central Saint Martins-trained designer, known for his eponymous womenswear label, succeeds Walter Chiapponi, who stepped down after one season.