Partner Content
Pandora Is Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Pandora
Berta de Pablos-Barbier
CEO
Jennie Farmer
CMO
Luciano Rodembusch
President - North America
Partner content by Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.
Learn more and visit: https://pandoragroup.com/
Company Snapshot
TYPEPublic
ESTABLISHED1982
HEADQUARTERSDenmark
EMPLOYEES> 10,000
Find out more
Apply for Jobs
Pandora Manager, Omni Operational Finance
Columbia, Maryland, US
Pandora Store Manager-Outlet Collection at Niagara
Niagara on the Lake, ON, CA
Pandora Manager, Inventory
Columbia, Maryland, US
Pandora Senior Specialist, Visual Merchandising - Standards + Communications
New York, New York, US
Pandora Store Manager - Park Plaza Mall
LITTLE ROCK, Arkansas, US
Pandora Store Manager - Northlake Mall
Charlotte, North Carolina, US
Pandora Store Manager - Hawthorn Mall
Vernon Hills, Illinois, US
Highlights
Pandora Picks First Woman to Lead Jewellery Firm
Jewellery Giant Pandora Expects Fierce Black Friday Competition
Pandora’s Latest Plan to Charm Gen-ZOTHER LINKS
The Pandora Lab Grown Diamonds collection grows
Elle
Global Ambassador Pamela Anderson at Golden Globes
Harper's Bazaar
Issa Rae : The Perfect Muse For Pandora’s Lab-Grown Diamonds
Vogue
Best Looks from The Fashion Awards 2024 presented by Pandora
InStyle
Global Ambassador Pamela Anderson Glamour Woman of the Year
Glamour
Latest News & Analysis
Luxury
Gold Is Pricier Than Ever. Jewellers Are Getting Creative.
With gold at historic highs, designers are trading in 18 carat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.
Gold Is Pricier Than Ever. Jewellers Are Getting Creative.
With gold at historic highs, designers are trading in 18 carat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.
Marketing
Pandora’s Latest Plan to Charm Gen-Z
Inspired by ancient Roman coins, the brand’s Talisman collection — its biggest product drop of 2025 — marks another step in its push to become a more fashion-oriented jeweller
Pandora’s Latest Plan to Charm Gen-Z
Inspired by ancient Roman coins, the brand’s Talisman collection — its biggest product drop of 2025 — marks another step in its push to become a more fashion-oriented jeweller
Workplace & Talent
Pandora Is Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Pandora Is Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Retail
Global Retailers’ Tariff Strategy Risks Spreading Pain Beyond US Consumer
Brands like Birkenstock and Pandora are considering raising prices in markets outside the US to offset the impact of tariffs.
Global Retailers’ Tariff Strategy Risks Spreading Pain Beyond US Consumer
Brands like Birkenstock and Pandora are considering raising prices in markets outside the US to offset the impact of tariffs.
Sports
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
Workplace & Talent
Pandora Issues Rare Sustainability-Linked Bond Tied to Gender Diversity Goals
The jewellery giant is adopting a fresh approach to a framework traditionally focused on environmental targets — agreeing to pay a million-dollar penalty if it falls short of its gender diversity goal.
Pandora Issues Rare Sustainability-Linked Bond Tied to Gender Diversity Goals
The jewellery giant is adopting a fresh approach to a framework traditionally focused on environmental targets — agreeing to pay a million-dollar penalty if it falls short of its gender diversity goal.
Partner Content
How Creative Direction at Pandora Is Evolving
Central to global jewellery brand Pandora’s growth strategy is a creative process that leverages customer behaviour and more sustainable innovation. BoF hears from creative directors Francesco Terzo and A. Filippo Ficarelli to understand their ambitions.
How Creative Direction at Pandora Is Evolving
Central to global jewellery brand Pandora’s growth strategy is a creative process that leverages customer behaviour and more sustainable innovation. BoF hears from creative directors Francesco Terzo and A. Filippo Ficarelli to understand their ambitions.
Sustainability
How Lab-Grown Diamonds Went Mainstream
Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.
How Lab-Grown Diamonds Went Mainstream
Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.
Sustainability
Why LVMH Is Betting on Lab-Grown Diamonds
For years, luxury’s biggest jewellers have dismissed synthetic diamonds as inauthentic. But an investment by LVMH’s venture fund in lab-grown diamond company Lusix suggests this calculus may be changing alongside consumer interest in ethical and sustainable products.
Why LVMH Is Betting on Lab-Grown Diamonds
For years, luxury’s biggest jewellers have dismissed synthetic diamonds as inauthentic. But an investment by LVMH’s venture fund in lab-grown diamond company Lusix suggests this calculus may be changing alongside consumer interest in ethical and sustainable products.
Retail
Inside Pandora’s Plan to Sell Lab-Created Diamonds to the Masses
Rather than targeting the biggest portion of the diamond market, engagement and bridal, the world’s biggest jeweller is selling pieces made with lab-created diamonds to women shopping for themselves.
Inside Pandora’s Plan to Sell Lab-Created Diamonds to the Masses
Rather than targeting the biggest portion of the diamond market, engagement and bridal, the world’s biggest jeweller is selling pieces made with lab-created diamonds to women shopping for themselves.