Patrice Louvet
President & Chief Executive, Ralph Lauren
Patrice Louvet is the strategic force behind Ralph Lauren’s global resurgence, blending heritage elegance with digital innovation and cultural relevance to drive strong growth.
Patrice Louvet is president and chief executive of Ralph Lauren Corporation. Since joining the company in 2017, he has been credited with steering the iconic brand through a digital transformation while reinforcing its global luxury identity, delivering strong financial performance amid a volatile retail climate.
Louvet attended the École Supérieure de Commerce de Paris and received an MBA from the University of Illinois. After serving as a naval officer in the French Navy, he joined Procter & Gamble in 1989, where he rose through leadership roles across Europe, North America, and Northeast Asia. In July 2017, he was appointed CEO of Ralph Lauren, succeeding Stefan Larsson, and also joined the company's board.
Since taking the helm, Louvet has spearheaded Ralph Lauren’s “Accelerate” strategy: reviving direct‑to‑consumer retail, raising price discipline, and championing digital innovation across channels. His leadership delivered resilient results; sales grew 8 percent to $7.1 billion in its most recent fiscal year, driven by strong international performance — and fuelled momentum in womenswear and DTC. Louvet has helped the brand double down on cultural moments such as New York Fashion Week, US Open and even Roblox activations to deepen consumer engagement.
Louvet describes the brand’s mission as selling dreams, seeking to blend timeless American elegance with contemporary cultural relevance. He remains “positively paranoid” about market volatility, he told the Financial Times in April, maintaining focus on pricing power, core product strength and geographic diversification.
He currently serves on the Board of Directors of Danone and the Hospital for Special Surgery and is on the CEO Advisory Council of the Fashion Pact, a coalition committed to advancing environmental sustainability in the fashion and textile industries.
Career History
VITAL STATISTICS
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Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.
Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.
Ralph Lauren’s Next Chapter: Do More With More
At its first investor day since 2022, the brand will lay out a plan to build on its recent success, including expanding into 20 more cities and continuing to grow lucrative categories like handbags and outerwear.
Ralph Lauren’s Next Chapter: Do More With More
At its first investor day since 2022, the brand will lay out a plan to build on its recent success, including expanding into 20 more cities and continuing to grow lucrative categories like handbags and outerwear.
At Ralph Lauren, Women — and Their Accessories — Take Centre Stage
At an intimate presentation in his Manhattan studio, Ralph Lauren unveiled a womenswear-focused collection, underscoring the category as a key driver of the brand’s growth strategy.
At Ralph Lauren, Women — and Their Accessories — Take Centre Stage
At an intimate presentation in his Manhattan studio, Ralph Lauren unveiled a womenswear-focused collection, underscoring the category as a key driver of the brand’s growth strategy.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren Has Restored Its Best-in-Class Reputation — But Can It Go Full-Tilt Luxury?
In an exclusive sit down with BoF, CEO Patrice Louvet explains how the company brought the luster back to the original lifestyle brand — and what it must do in order to directly compete against the European heavyweights.
Ralph Lauren Has Restored Its Best-in-Class Reputation — But Can It Go Full-Tilt Luxury?
In an exclusive sit down with BoF, CEO Patrice Louvet explains how the company brought the luster back to the original lifestyle brand — and what it must do in order to directly compete against the European heavyweights.
At Ralph Lauren, ‘the Brand Elevation Never Stops’
The brand’s first in-person show since 2019 was yet another effort to straddle the line between luxury and mass appeal
At Ralph Lauren, ‘the Brand Elevation Never Stops’
The brand’s first in-person show since 2019 was yet another effort to straddle the line between luxury and mass appeal
Ralph Lauren Sales Soar, Defying Drag From Hong Kong
The luxury fashion house reported a 2 percent rise in revenue in North America thanks to a strengthened domestic market.
Ralph Lauren Sales Soar, Defying Drag From Hong Kong
The luxury fashion house reported a 2 percent rise in revenue in North America thanks to a strengthened domestic market.
Ralph Lauren's Asian Appeal Buoys Sales as Home Market Sags
The fashion house’s home market remains a challenge.
Ralph Lauren's Asian Appeal Buoys Sales as Home Market Sags
The fashion house’s home market remains a challenge.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
