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AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Tech Mode: Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Tech Mode: Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Shopify Takes Steps To Pull In Billions From Passive Funds
Since announcing last week that the e-commerce company would transfer its US-listed shares to the marketplace, Shopify has risen 16 percent. Even after the company moves to Nasdaq, it will maintain a dual listing on the Toronto Stock Exchange.
Shopify Takes Steps To Pull In Billions From Passive Funds
Since announcing last week that the e-commerce company would transfer its US-listed shares to the marketplace, Shopify has risen 16 percent. Even after the company moves to Nasdaq, it will maintain a dual listing on the Toronto Stock Exchange.
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
Shopify Is Winning Salesforce Clients, Stoking E-Commerce Rivalry
Shopify Inc. is shifting its focus from small businesses to larger retailers, successfully attracting major clients like Mattel and Casper from Salesforce by offering lower costs and flexible pricing models.
Shopify Is Winning Salesforce Clients, Stoking E-Commerce Rivalry
Shopify Inc. is shifting its focus from small businesses to larger retailers, successfully attracting major clients like Mattel and Casper from Salesforce by offering lower costs and flexible pricing models.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Tech Firms Keep Laying Off Workers. Is Fashion Next?
While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.
Tech Firms Keep Laying Off Workers. Is Fashion Next?
While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.