Bryan Grey Yambao
Founder, bryanboy.com
The web developer turned fashion blogger was one of the first to gain global visibility in his genre for his offbeat ensembles.
Operating under the name Bryanboy, celebrity fashion and style blogger Bryan Grey Yambao is widely recognised for penning one of the most influential blogs within the fashion industry. Launched in 2004 from his parent’s home in Manila, the Philippines, Yambao was one of the first to leverage the informal media and the wide scope of the internet to forge a dedicated outlet for personal fashion expression and has been credited with pioneering the candid tone of voice employed by style bloggers, along with self-styled editorial photoshoots. In 2007, Yambao was awarded the accolade for best fashion and lifestyle blog at the Philippine Blog Awards and has since grown to a global audience.
Now boasting over 680,000 Instagram followers in 2019, Yambao attends Fashion Week events around the world, partners only with the biggest couture houses (such as Salvatore Ferragamo, Cartier and Gucci) and is widely considered to be one of the “OG” influencers, shaping the industry to what it is today.
Yambao’s international status rose in 2008 following a video post entitled Leave Marc Jacobs Alone. This caught the designer's attention, and in 2008 Marc Jacobs named his popular BB bag in honour of the Filipino blogger and Yambao has since held a prominent position in the front row of the Marc Jacobs' show at New York Fashion Week. In 2009 Yambao was also invited to sit front row at Dolce & Gabbana and has since become a staple at fashion weeks around the world. The flamboyant fashion aficionado has since featured on the panel of reality show America’s Next Top Model and is represented by IMG.
In 2019, Saga Furs hired Yambao to design a series of fur-focused capsule collections. The first five-piece collection quietly went on sale on Luisa Via Roma in April, with a more robust marketing campaign planned for autumn. A second, larger line is due for release in 2020.
Yambao now lives in Sweden with his husband.
Career History
Founder
2004 - Present
VITAL STATISTICS
Find out more
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy: Twenty Years of the Influencer Economy in Fashion
You can view the BoF VOICES 2025 on-demand video below.
Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy: Twenty Years of the Influencer Economy in Fashion
You can view the BoF VOICES 2025 on-demand video below.
The Frayed Edge: Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
The Frayed Edge: Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
Will Success Spoil Diet Prada?
The digital watchdog has helped to hold the fashion industry accountable on copying and cultural insensitivity, but its increasingly cosy relationships with major brands could undermine its credibility.
Will Success Spoil Diet Prada?
The digital watchdog has helped to hold the fashion industry accountable on copying and cultural insensitivity, but its increasingly cosy relationships with major brands could undermine its credibility.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Do Influencers Need Regulating?
The land of sponsored posts and freebies is still very much the Wild West without a clear sheriff, but social media companies may ultimately have the biggest interest in keeping things clean.
Do Influencers Need Regulating?
The land of sponsored posts and freebies is still very much the Wild West without a clear sheriff, but social media companies may ultimately have the biggest interest in keeping things clean.
The Evolution of the Influencer Economy
Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.
The Evolution of the Influencer Economy
Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
Report Card on the New Lincoln Center
The much-maligned Lincoln Center, New York Fashion Week’s main hub for the last seven seasons, has been given a makeover by IMG Fashion, the company that runs the event. So, how do the improvements measure up? BoF reports.
Report Card on the New Lincoln Center
The much-maligned Lincoln Center, New York Fashion Week’s main hub for the last seven seasons, has been given a makeover by IMG Fashion, the company that runs the event. So, how do the improvements measure up? BoF reports.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
