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How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays
With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.

Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays
With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.

Ssense: What Went Wrong
Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Ssense: What Went Wrong
Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Mytheresa Reports Slower Sales Growth
The German e-tailer’s ability to outperform a broader luxury slump was challenged by uncertainty in the US in its fiscal quarter that ended in March — a minor setback as it seeks to become a leader in online luxury.

Mytheresa Reports Slower Sales Growth
The German e-tailer’s ability to outperform a broader luxury slump was challenged by uncertainty in the US in its fiscal quarter that ended in March — a minor setback as it seeks to become a leader in online luxury.

Luxury Sneakers Lose Their ‘It’ Status
Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.

Luxury Sneakers Lose Their ‘It’ Status
Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.

Inside Coupang’s Tug of War With Farfetch
A year into its ownership of the embattled luxury e-tailer, the South Korean e-commerce giant is whipping Farfetch into shape, reaching near breakeven in its latest quarter. But company insiders say Coupang has gone from cutting fat to cutting muscle, stripping Farfetch of its ability to compete for the attention and dollars of key ultra-wealthy shoppers who account for 30 percent of its annual sales.

Inside Coupang’s Tug of War With Farfetch
A year into its ownership of the embattled luxury e-tailer, the South Korean e-commerce giant is whipping Farfetch into shape, reaching near breakeven in its latest quarter. But company insiders say Coupang has gone from cutting fat to cutting muscle, stripping Farfetch of its ability to compete for the attention and dollars of key ultra-wealthy shoppers who account for 30 percent of its annual sales.

Mytheresa’s Profits Soar Ahead of Its YNAP Acquisition
The German luxury e-tailer more than doubled its adjusted earnings in its second fiscal quarter that ended in December, providing a glimpse into how it will fare once its deal to acquire its competitor, Yoox-Net-a-Porter, is approved.

Mytheresa’s Profits Soar Ahead of Its YNAP Acquisition
The German luxury e-tailer more than doubled its adjusted earnings in its second fiscal quarter that ended in December, providing a glimpse into how it will fare once its deal to acquire its competitor, Yoox-Net-a-Porter, is approved.

The Top 10 Stories that Shaped Fashion in 2024
BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.

The Top 10 Stories that Shaped Fashion in 2024
BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.

The Great Luxury E-Commerce Reckoning | The BoF Podcast
Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share their insights on the future of luxury e-commerce.

The Great Luxury E-Commerce Reckoning | The BoF Podcast
Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share their insights on the future of luxury e-commerce.

Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.

Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.