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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Luxury Fashion Is Rethinking Its Value to Shoppers

After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.

Luxury Fashion Is Rethinking Its Value to Shoppers

After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.


These Rolexes Look Identical. Why Is the Gold One $17,000 Cheaper?

Both the Rolex Day-Date in white gold and its counterpart in platinum are investments, but one trades at a much higher premium to fundamentals, observes Bloomberg’s Felix Salmon.

These Rolexes Look Identical. Why Is the Gold One $17,000 Cheaper?

Both the Rolex Day-Date in white gold and its counterpart in platinum are investments, but one trades at a much higher premium to fundamentals, observes Bloomberg’s Felix Salmon.


Burberry’s CEO on Turning ‘Britishness’ Into a Global Language

Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.

Burberry’s CEO on Turning ‘Britishness’ Into a Global Language

Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.


Phoebe Philo Sales Top $40 Million in 2025

The London-based fashion startup nearly tripled revenues in its second full year of trading.

Phoebe Philo Sales Top $40 Million in 2025

The London-based fashion startup nearly tripled revenues in its second full year of trading.


Opinion: A Birkin Looks Better on Your Arm Than in a Hedge Fund

With the boom of the secondhand-luxury-goods market, an actual fund that attempts to make money off the secondary luxury handbag market is the next logical step, writes Allison Schrager.

Opinion: A Birkin Looks Better on Your Arm Than in a Hedge Fund

With the boom of the secondhand-luxury-goods market, an actual fund that attempts to make money off the secondary luxury handbag market is the next logical step, writes Allison Schrager.


The Best of BoF 2025: A Tough Year for Luxury

High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.

The Best of BoF 2025: A Tough Year for Luxury

High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.


Opinion: Golden Goose’s $2,000 Sneakers Are a Rare Win for Private Equity

The high-end Italian sneaker brand’s sale to HSG for over €2.5 billion marks a successful exit for private-equity owner Permira, particularly at a moment of depressed demand for luxury goods, writes Andrea Felsted.

Opinion: Golden Goose’s $2,000 Sneakers Are a Rare Win for Private Equity

The high-end Italian sneaker brand’s sale to HSG for over €2.5 billion marks a successful exit for private-equity owner Permira, particularly at a moment of depressed demand for luxury goods, writes Andrea Felsted.


The Best of BoF 2025: Fashion’s Year of Designer Revamps

A wave of creative overhauls swept through the industry including Chanel, Dior and Gucci as brands scrambled to reignite the interest of inflation-weary shoppers. The renewal brought excitement, but will it help fashion pull out of its slump?

The Best of BoF 2025: Fashion’s Year of Designer Revamps

A wave of creative overhauls swept through the industry including Chanel, Dior and Gucci as brands scrambled to reignite the interest of inflation-weary shoppers. The renewal brought excitement, but will it help fashion pull out of its slump?


How Luxury Brands Aim to Keep the 2% Coming Back for More

Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

How Luxury Brands Aim to Keep the 2% Coming Back for More

Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.


The Shared Obsessions of Azzedine Alaïa and Christian Dior

In Paris, twin exhibitions reveal how two radically different working methods converged around craft, discipline and silhouette, writes Laurence Benaïm.

The Shared Obsessions of Azzedine Alaïa and Christian Dior

In Paris, twin exhibitions reveal how two radically different working methods converged around craft, discipline and silhouette, writes Laurence Benaïm.


Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years

Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.

Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years

Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.


High Margin: Will a Year of Designer Revamps Pay Off?

The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.

High Margin: Will a Year of Designer Revamps Pay Off?

The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.