Joshua Schulman
Chief Executive, Burberry
The former president of Tapestry's Coach took over the reins at Burberry amid falling sales.
Joshua Schulman is CEO of Burberry since July 2024. Schulman joined amid falling sales as the company's brand elevation strategy chafed against slowing luxury demand.
Schulman was brand president and chief executive of Coach from 2017 to 2020, where he worked to reign in discounting while supporting creative director Stuart Vevers' push to hone a more expressive, culturally-relevant image.
Prior to this he served as the president of Bergdorf Goodman, a role he held from May 2012.
In 2021, Schulman was named CEO of Capri flagship Michael Kors, and was lined up to succeed John Idol in leading the company at the group level. Schulman exited the company the following year after it was decided that Idol would remain in his role.
Prior to his appointment Schulman was the chief executive of Jimmy Choo from 2007 to 2012. In addition to heading Jimmy Choo in London, Schulman has held roles at Kenneth Cole New York and Gap Inc. as well as working for eight years at the Gucci Group. His most significant role at the group was that of executive vice president of Yves Saint Laurent.
Career History
VITAL STATISTICS
Find out more
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
This Week: COP30, Burberry Earnings, China’s Singles Day
Climate change advocates hope to get the movement back on track in Brazil. Meanwhile, Burberry and Richemont round out luxury earnings, and China’s biggest shopping holiday kicks off.
This Week: COP30, Burberry Earnings, China’s Singles Day
Climate change advocates hope to get the movement back on track in Brazil. Meanwhile, Burberry and Richemont round out luxury earnings, and China’s biggest shopping holiday kicks off.
Luxury Stocks’ Nascent Revival Is About to Face Earnings Test
The sector faces significant challenges including an uneven economic recovery in China, a stronger euro, and a lack of innovation, leading analysts to predict a slow recovery.
Luxury Stocks’ Nascent Revival Is About to Face Earnings Test
The sector faces significant challenges including an uneven economic recovery in China, a stronger euro, and a lack of innovation, leading analysts to predict a slow recovery.
Burberry’s Reset Begins to Click
The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.
Burberry’s Reset Begins to Click
The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.
Burberry Cuts Jobs as Full-Year Profit Swings to Loss
Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.
Burberry Cuts Jobs as Full-Year Profit Swings to Loss
Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.
Opinion: Burberry’s Ray of Hope: A Britpop Revival
The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
Opinion: Burberry’s Ray of Hope: A Britpop Revival
The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
Burberry’s CEO Shake-Up, Explained
The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?
Burberry’s CEO Shake-Up, Explained
The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?
Burberry Replaces CEO as High-End Push Falters
The British trench coat maker has named Joshua Schulman its new chief executive, replacing Jonathan Akeroyd, as its latest attempt to push upmarket fails.
Burberry Replaces CEO as High-End Push Falters
The British trench coat maker has named Joshua Schulman its new chief executive, replacing Jonathan Akeroyd, as its latest attempt to push upmarket fails.
What’s Really Going On at Capri
Joshua Schulman’s surprise exit from the Michael Kors and Versace owner puts pressure on John Idol in his quest to build an LVMH competitor.
What’s Really Going On at Capri
Joshua Schulman’s surprise exit from the Michael Kors and Versace owner puts pressure on John Idol in his quest to build an LVMH competitor.
Fashion Tees Up New Commitments at UN Climate Talks
This week, everyone will be talking about the COP26 climate talks in Glasgow, new leadership at Capri Holdings and Chanel’s show in Dubai.
Fashion Tees Up New Commitments at UN Climate Talks
This week, everyone will be talking about the COP26 climate talks in Glasgow, new leadership at Capri Holdings and Chanel’s show in Dubai.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
