Skip to main content

Anta

Build your Company Page

Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.

Latest News & Analysis
Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.

Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.


Global Markets

Opinion: China Is Now an Outdoors Nation

The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.

Global Markets

Opinion: China Is Now an Outdoors Nation

The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.


Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.

Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.


Global Markets

Worldview: Afghan Women Protest Taliban’s Closure of Beauty Salons

This week’s global markets round-up of fashion business news also features H&M’s new partner for Brazil, Chinese sportswear giant Anta and Indian sneaker start-up Flatheads.

Global Markets

Worldview: Afghan Women Protest Taliban’s Closure of Beauty Salons

This week’s global markets round-up of fashion business news also features H&M’s new partner for Brazil, Chinese sportswear giant Anta and Indian sneaker start-up Flatheads.


Sports

Inside China’s Burgeoning Streetwear Scene

The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.

Sports

Inside China’s Burgeoning Streetwear Scene

The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.


China

‘National Pride Marketing’ Is High-Risk, High-Reward

Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.

China

‘National Pride Marketing’ Is High-Risk, High-Reward

Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.


China

Eileen Gu’s China Choice Proves Lucrative, For Now

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.

China

Eileen Gu’s China Choice Proves Lucrative, For Now

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.


China

The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.

China

The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.


China

China's Fashion Billionaires Tap the Year of the Pandemic

This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.

China

China's Fashion Billionaires Tap the Year of the Pandemic

This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.


China

Try Virtual Vouchers Instead of Deep Discounting

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?

China

Try Virtual Vouchers Instead of Deep Discounting

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?