Winter Games in Italy Attract Luxury Brands Seeking Global Stage
Luxury fashion brands are seeking to capitalise on the Milano Cortina Winter Olympics, opening boutiques, sponsoring teams and launching collections.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Gymshark’s Path to $1 Billion in Sales Leads Through the US
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Gymshark’s Path to $1 Billion in Sales Leads Through the US
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Salomon’s Plan to Grow in Running and Fashion
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
Salomon’s Plan to Grow in Running and Fashion
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
The Kicks You Wear: The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
The Kicks You Wear: The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
The Kicks You Wear: Nike Is Restructuring — Again
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
The Kicks You Wear: Nike Is Restructuring — Again
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
The Kicks You Wear: What’s Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
The Kicks You Wear: What’s Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
The Kicks You Wear: Beauty’s Race To Conquer Men’s Sports
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
The Kicks You Wear: Beauty’s Race To Conquer Men’s Sports
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
The Kicks You Wear: Nike’s Star Search
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
The Kicks You Wear: Nike’s Star Search
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
The Kicks You Wear: Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
The Kicks You Wear: Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
The Kicks You Wear: Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
The Kicks You Wear: Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
THE NEWS IN BRIEF
Adidas Announces New Share Buyback Programme as Profits Jump
Fourth-quarter operating profit exceeded analyst estimates and drove full-year operating profit slightly above its forecast from October.
On Names Frank Sluis as CFO
Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.
Anta Sports to Buy 29% Stake in Puma for $1.8 Billion
The Pinault family agreed to sell its 29 percent stake in Puma to China’s Anta, paring back its holdings beyond luxury as it focuses on a turnaround at Gucci.
Tracksmith Founder Passes CEO Baton to Converse Veteran
Matt Taylor, founder of the collegiate-inspired running brand will be succeeded by Jared Carver, Converse’s former CEO and president.
Nike Slashes 775 Jobs in US to Speed Up Automation, Boost Profit
The cuts will primarily impact distribution centre roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, Reuters reported.
Lululemon Now Asks Leggings Buyers to Wear Skin-Toned Underwear
The ‘Get Low’ leggings, derided for being see-through, are available for sale again online, now with a disclaimer to size up and pair the leggings with skin-tone, seamless underwear.
Lululemon Founder Slams Board After See-Through Leggings Fiasco
Founder Chip Wilson criticised the company’s board as an ‘operational failure’ following the poor launch of its Get Low see-through leggings.