Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.
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Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.
For more information, please visit our website: http://www.ysl.com
— Written by BoF Staff
Company Snapshot
At Saint Laurent, Dressing and Undressing
Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.
At Saint Laurent, Dressing and Undressing
Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.
Can Brands Turn Their Most Devoted Fans Into Paying Customers?
Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.
Can Brands Turn Their Most Devoted Fans Into Paying Customers?
Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.
Kering Sales Beat Expectations as Investors Bet on Comeback
Sales at flagship brand Gucci fell by 14 percent in the third quarter with overall group sales down 5 percent.
Kering Sales Beat Expectations as Investors Bet on Comeback
Sales at flagship brand Gucci fell by 14 percent in the third quarter with overall group sales down 5 percent.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Paris Day One: Subversive Saint Laurent
Anthony Vaccarello guarantees that what you see is not the whole truth, writes Tim Blanks.
Paris Day One: Subversive Saint Laurent
Anthony Vaccarello guarantees that what you see is not the whole truth, writes Tim Blanks.
At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.
At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.
Kering’s Woes Deepen as Gucci Sales Tumble 25%
Group revenues fell 14 percent in the first quarter as Saint Laurent and Balenciaga also suffered from the downturn in luxury demand.
Kering’s Woes Deepen as Gucci Sales Tumble 25%
Group revenues fell 14 percent in the first quarter as Saint Laurent and Balenciaga also suffered from the downturn in luxury demand.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Paris Day Nine: Fashion Is a Kitchen, Not a Laboratory
The importance of a recipe — not a formula — was on display at Chanel, Miu Miu and Saint Laurent on the last day of Paris Fashion Week.
Paris Day Nine: Fashion Is a Kitchen, Not a Laboratory
The importance of a recipe — not a formula — was on display at Chanel, Miu Miu and Saint Laurent on the last day of Paris Fashion Week.
Saint Laurent’s Anthony Vaccarello: Master of Control
The designer added erotic tension to his menswear recipe, resulting in one of his best outings, reports Angelo Flaccavento.
Saint Laurent’s Anthony Vaccarello: Master of Control
The designer added erotic tension to his menswear recipe, resulting in one of his best outings, reports Angelo Flaccavento.