Elliott Hill
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
The Kicks You Wear: Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
The Kicks You Wear: Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
The Kicks You Wear: Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
The Kicks You Wear: Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
The Kicks You Wear: Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
The Kicks You Wear: Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike’s Comeback Finally Takes Shape
The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.
Nike’s Comeback Finally Takes Shape
The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.