Celebrity & Influencers
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
Why Fashion and Television Are Cosier Than Ever
Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.
Why Fashion and Television Are Cosier Than Ever
Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
What Taylor Swift and Travis Kelce’s Engagement Means for Fashion
Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.
What Taylor Swift and Travis Kelce’s Engagement Means for Fashion
Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.
Fashion Keeps Betting on K-Pop
Internet-favourite brand Guizio — known for its mini-skirts, dresses and sweater-sets favoured by pop stars and influencers — created a capsule collection with the group ahead of its first North American tour.
Fashion Keeps Betting on K-Pop
Internet-favourite brand Guizio — known for its mini-skirts, dresses and sweater-sets favoured by pop stars and influencers — created a capsule collection with the group ahead of its first North American tour.
From Critic to Craftsman: Tanner Leatherstein’s Next Chapter
The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.
From Critic to Craftsman: Tanner Leatherstein’s Next Chapter
The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
ShopMy Doubles Down on Its E-Commerce Ambitions
With a new app and refreshed website, the influencer monetisation platform is looking to rebrand itself as a shopping destination in its own right.
ShopMy Doubles Down on Its E-Commerce Ambitions
With a new app and refreshed website, the influencer monetisation platform is looking to rebrand itself as a shopping destination in its own right.
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
Following a challenging year for American Eagle, the retailer is betting on actress Sydney Sweeney’s star power and girl-next-door appeal to drum up interest in its fall campaign.
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
Following a challenging year for American Eagle, the retailer is betting on actress Sydney Sweeney’s star power and girl-next-door appeal to drum up interest in its fall campaign.
Rethinking Success Metrics for Brand Ambassadors
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
Rethinking Success Metrics for Brand Ambassadors
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.