Gap Announces New Chief Entertainment Officer Role
Former Paramount executive Pam Kaufman steps into the role to head up the retailer’s enhanced expansion into entertainment and culture.
Entertainment
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
Why Fashion’s New Leading Man Looks So Familiar
With his blockbuster roles and accessible style, Glen Powell harkens back to an earlier era when monoculture still dominated. That’s proving to be a potent marketing force.
Why Fashion’s New Leading Man Looks So Familiar
With his blockbuster roles and accessible style, Glen Powell harkens back to an earlier era when monoculture still dominated. That’s proving to be a potent marketing force.
Op-Ed | Why the ‘Devil Wears Prada’ Sequel Has Big Potential
From the decline of print advertising to the rise of influencers, Disney’s reported sequel to “The Devil Wears Prada” is sure to find fertile ground in a radically changed media landscape, writes Amy Odell.
Op-Ed | Why the ‘Devil Wears Prada’ Sequel Has Big Potential
From the decline of print advertising to the rise of influencers, Disney’s reported sequel to “The Devil Wears Prada” is sure to find fertile ground in a radically changed media landscape, writes Amy Odell.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
Why the Stars Are Flocking to Floral on Red Carpets This Year
While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
Why the Stars Are Flocking to Floral on Red Carpets This Year
While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
The Best of BoF 2023: Bold and Buzzy Brand Marketing
In the year of both Barbiecore and quiet luxury, brands balanced leaning into social media-fuelled phenonema while refocusing on the power of their own brands.
The Best of BoF 2023: Bold and Buzzy Brand Marketing
In the year of both Barbiecore and quiet luxury, brands balanced leaning into social media-fuelled phenonema while refocusing on the power of their own brands.
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
Innocence and Excess: The Story of the Supermodels
A new docuseries on Naomi Campbell, Cindy Crawford, Christy Turlington and Linda Evangelista promises a long-overdue deep dive into a fabulous chapter of fashion history that wasn’t always what it seemed.
Innocence and Excess: The Story of the Supermodels
A new docuseries on Naomi Campbell, Cindy Crawford, Christy Turlington and Linda Evangelista promises a long-overdue deep dive into a fabulous chapter of fashion history that wasn’t always what it seemed.
The BoF Podcast | The Changing Dynamics of New York Fashion Week
Ahead of New York Fashion Week, The Washington Post’s Rachel Tashjian speaks with BoF’s founder and editor-in-chief Imran Amed about how the industry is changing post-pandemic.
The BoF Podcast | The Changing Dynamics of New York Fashion Week
Ahead of New York Fashion Week, The Washington Post’s Rachel Tashjian speaks with BoF’s founder and editor-in-chief Imran Amed about how the industry is changing post-pandemic.
How Hollywood Stylists Can — and Just Might — Unionise
Strict labour laws in the US have long stood in the way of unionising efforts in creative industries like fashion. But in light of Hollywood’s historic strike and the ever-burgeoning gig economy, the tides may be shifting.
How Hollywood Stylists Can — and Just Might — Unionise
Strict labour laws in the US have long stood in the way of unionising efforts in creative industries like fashion. But in light of Hollywood’s historic strike and the ever-burgeoning gig economy, the tides may be shifting.
The BoF Podcast | Why Fashion, Media and Entertainment Are Converging
Darnell Strom speaks with BoF founder and editor-in-chief Imran Amed about the future of cultural industries and why they are becoming more interconnected than ever before.
The BoF Podcast | Why Fashion, Media and Entertainment Are Converging
Darnell Strom speaks with BoF founder and editor-in-chief Imran Amed about the future of cultural industries and why they are becoming more interconnected than ever before.
THE NEWS IN BRIEF