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Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
How I Became... Senior Lead of Creative Strategy at Pinterest
Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.
How I Became... Senior Lead of Creative Strategy at Pinterest
Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Power Moves | Pinterest Appoints Former Marie Claire Editor in Chief as Its Head of Content, Valentino Reshuffles Its Executive Team
This week, Aya Kanai was named Pinterest’s new head of content and editorial partnerships, while Valentino general manager for the Middle East, Laurent Bergamo, was promoted to chief executive of the Americas region.
Power Moves | Pinterest Appoints Former Marie Claire Editor in Chief as Its Head of Content, Valentino Reshuffles Its Executive Team
This week, Aya Kanai was named Pinterest’s new head of content and editorial partnerships, while Valentino general manager for the Middle East, Laurent Bergamo, was promoted to chief executive of the Americas region.
For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars
From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.
For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars
From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.