Launchmetrics
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
The New Allure of Overseas Chinese Influencers
A New Season for Overseas Chinese Influencers. Ongoing travel restrictions aren’t the only reason why brands are gravitating toward China’s overseas KOLs.
The New Allure of Overseas Chinese Influencers
A New Season for Overseas Chinese Influencers. Ongoing travel restrictions aren’t the only reason why brands are gravitating toward China’s overseas KOLs.
A Guide to Bilibili, China’s Gen-Z Hangout
The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.
A Guide to Bilibili, China’s Gen-Z Hangout
The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.
The Other Fashion Month
This autumn, labels from Michael Kors to Comme des Garçons to Raf Simons are presenting collections in October in what’s shaping up to be something like a second fashion month. Will it stick post-pandemic?
The Other Fashion Month
This autumn, labels from Michael Kors to Comme des Garçons to Raf Simons are presenting collections in October in what’s shaping up to be something like a second fashion month. Will it stick post-pandemic?
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
The Key Metrics Fashion CEOs Are Watching Now
What you measure is what you get. In a highly unpredictable post-Covid fashion market, business leaders need the right metrics to track the strength of their brands and make informed decisions quickly, mobilise teams and craft a narrative for investors.
The Key Metrics Fashion CEOs Are Watching Now
What you measure is what you get. In a highly unpredictable post-Covid fashion market, business leaders need the right metrics to track the strength of their brands and make informed decisions quickly, mobilise teams and craft a narrative for investors.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.
What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.