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How new technologies and cultural shifts are rewiring fashion communications.

The Strategies Transforming Fashion and Beauty’s Customer Experience

From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

The Strategies Transforming Fashion and Beauty’s Customer Experience

From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

The Shifting Power Balance Between Influencers and Brands

Neelam Ahooja’s open letter to The Row highlights how influencers are becoming less fearful of speaking out against the brands they work with.

The Shifting Power Balance Between Influencers and Brands

Neelam Ahooja’s open letter to The Row highlights how influencers are becoming less fearful of speaking out against the brands they work with.

The Customer Engagement Realities Reshaping Fashion and Beauty

Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

The Customer Engagement Realities Reshaping Fashion and Beauty

Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

How Brands Are Navigating the AI Ad Dilemma

While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.

How Brands Are Navigating the AI Ad Dilemma

While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.

How Favorite Daughter Benefitted From the Netflix Effect

The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.

How Favorite Daughter Benefitted From the Netflix Effect

The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.

Exclusive: Influencer Platform ShopMy Nabs $1.5 Billion Valuation

The fast-growing creator monetisation business raised $70 million in a funding round that included both heavyweight Silicon Valley funds and several social media stars, including Sofia Richie Grainge and Aimee Song.

Exclusive: Influencer Platform ShopMy Nabs $1.5 Billion Valuation

The fast-growing creator monetisation business raised $70 million in a funding round that included both heavyweight Silicon Valley funds and several social media stars, including Sofia Richie Grainge and Aimee Song.

The Future of Digital Customer Experience in Fashion and Beauty

Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.

The Future of Digital Customer Experience in Fashion and Beauty

Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.

How to Bring the Joy Back to Fashion Marketing

Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.

How to Bring the Joy Back to Fashion Marketing

Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.

Fashion Is Already Preparing for Gen Beta

Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.

Fashion Is Already Preparing for Gen Beta

Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

Why Fashion and Television Are Cosier Than Ever

Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.

Why Fashion and Television Are Cosier Than Ever

Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.

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