Virtual Fashion
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
BoF Masterclass | The Complete Playbook for Generative AI in Fashion
Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.
BoF Masterclass | The Complete Playbook for Generative AI in Fashion
Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.
Will Apple’s New Headset Be the Metaverse’s iPhone Moment?
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
Will Apple’s New Headset Be the Metaverse’s iPhone Moment?
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse
BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.
The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse
BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.
AI Is Really Good at Designing Knitwear (Belts, Not So Much)
The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.
AI Is Really Good at Designing Knitwear (Belts, Not So Much)
The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.
Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.
The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.
Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.
The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.
The Fashion Jobs Most Vulnerable to AI
The next phase of artificial intelligence promises to change – and potentially eliminate – many jobs that were unaffected by previous waves of automation.
The Fashion Jobs Most Vulnerable to AI
The next phase of artificial intelligence promises to change – and potentially eliminate – many jobs that were unaffected by previous waves of automation.
Gucci Teams Up With Company Behind Bored Ape Yacht Club
The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.
Gucci Teams Up With Company Behind Bored Ape Yacht Club
The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.
The BoF Podcast | Robert Triefus on Leading Gucci Into the Metaverse
At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.
The BoF Podcast | Robert Triefus on Leading Gucci Into the Metaverse
At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.
How AI and Web3 Are Shaping Fashion’s Future
BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.
How AI and Web3 Are Shaping Fashion’s Future
BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
Why Fashion Is Taking Video Games Seriously
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.
Why Fashion Is Taking Video Games Seriously
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.