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Why Fashion Is Rushing to Create 3D Captures of Its Products
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Why Fashion Is Rushing to Create 3D Captures of Its Products
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Why Prestige Dramas About Fashion Are TV’s Newest Obsession
These new shows are highlighting that fashion is intrinsically shaped by its social, historical and political context and are offering brands a new channel to introduce their businesses to consumers.
Why Prestige Dramas About Fashion Are TV’s Newest Obsession
These new shows are highlighting that fashion is intrinsically shaped by its social, historical and political context and are offering brands a new channel to introduce their businesses to consumers.
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
Why Fashion Can’t Ignore Extended Reality
Apple’s new Vision Pro headset isn’t just the tech giant’s idea of a fun, new product. It’s a bet on the future of computers.
Why Fashion Can’t Ignore Extended Reality
Apple’s new Vision Pro headset isn’t just the tech giant’s idea of a fun, new product. It’s a bet on the future of computers.
Apple’s New Vision Pro: What Fashion Needs to Know
The tech giant unveiled its new augmented-reality headset, showing off a variety of features and uses as it tries to create the first mainstream consumer hit in the category.
Apple’s New Vision Pro: What Fashion Needs to Know
The tech giant unveiled its new augmented-reality headset, showing off a variety of features and uses as it tries to create the first mainstream consumer hit in the category.
Will Apple’s New Headset Be the Metaverse’s iPhone Moment?
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
Will Apple’s New Headset Be the Metaverse’s iPhone Moment?
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
How Online Privacy Rules Changed the Way Fashion Finds Customers
Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.
How Online Privacy Rules Changed the Way Fashion Finds Customers
Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.
What Fashion Resale Can Learn from Cars and Consumer Electronics
As the secondhand fashion market grows, more mature resale markets in automotive and consumer electronics can offer lessons on how resale drives consumer engagement, affects brand positioning and may require outsourcing.
What Fashion Resale Can Learn from Cars and Consumer Electronics
As the secondhand fashion market grows, more mature resale markets in automotive and consumer electronics can offer lessons on how resale drives consumer engagement, affects brand positioning and may require outsourcing.