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Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
How Worried Should Fashion Brands Be About China’s Tech Crackdowns?
Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.
How Worried Should Fashion Brands Be About China’s Tech Crackdowns?
Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.
How 2020 Changed the World’s Biggest Fashion Market
From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.
How 2020 Changed the World’s Biggest Fashion Market
From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.