China Travel Curbs Hit Japan Duty-Free Sales in December

Duty-free sales at Japan’s leading department store operators fell sharply in December, highlighting how prolonged geopolitical tensions with China are weighing on the retail sector.

At Daimaru and Matsuzakaya stores of J Front Retailing Co., duty-free sales plunged 17 percent year-on-year, dragging overall sales down 1.9 percent for the month. Takashimaya Co. said tax-free sales declined 11 percent as inbound spending slumped, partly due to Beijing’s advisory discouraging travel to Japan. The slowdown limited the company’s overall sales growth to 4.1 percent, despite resilient domestic demand.

H2O Retailing Co. said sales from Chinese customers fell about 40 percent last month due to flight cuts from China to Kansai International Airport near Osaka, pushing overall sales down 3.6 percent. Matsuya Co. reported about an 11 percent drop at its flagship Ginza store last month, citing the absence of Chinese tourists. Isetan Mitsukoshi Holdings Ltd. said duty-free sales across its domestic stores fell 14 percent, pulling total sales down 0.5 percent.

Chinese visitors have been a crucial driver of Japan’s economic recovery since borders reopened after the Covid-19 pandemic, contributing roughly a fifth of the nation’s ¥8.1 trillion ($51.6 billion) tourism revenue. That reliance has now become a vulnerability, exposing retailers to shifts in Chinese travel trends as political frictions resurface.

Visitor growth from China slowed in November to its weakest pace in nearly four years, after Beijing curbed travel in response to Prime Minister Sanae Takaichi’s remarks on Taiwan. China has also ordered airlines to reduce flights to Japan through March, a move that could spell more pain in the months ahead for Japanese retailers and the tourism industry.

Tourism remains one of Japan’s key growth engines, and a prolonged pullback risks denting corporate earnings and broader economic recovery. Japan could lose as much as ¥1.2 trillion in tourism revenue this year if travel restrictions persist, according to Hiromu Komiya, an economist at the Japan Research Institute.

By Kanoko Matsuyama

Learn more:

China Unveils Initial $9 Billion in Consumer Subsidies for 2026

China will provide nearly $9 billion to subsidise its consumer goods trade-in drive next year, extending a stimulus program aimed at shoring up domestic demand and countering external headwinds.