Mike Amiri
Designer, Amiri
Fusing Californian nostalgia with streetwear, he has sold the rock ‘n’ roll aesthetic and expanded his namesake label into a luxury brand with over $40 million in sales, and recent investment from Renzo Rosso’s OTB.
Fusing Californian rock ‘n’ roll nostalgia with streetwear, Mike Amiri has grown his namesake label into a luxury brand with a large international distribution, sales of over $40 million and an investment from Renzo Rosso ’s OTB in 2019.
Born in Los Angeles, Amiri began his fashion career handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. His flair for tapping into this rock ‘n’ rock aesthetic led him to design a capsule collection for LA-concept store Maxfield, marking the launch of his eponymous luxury fashion line in 2014.
Amiri’s upbringing in the heart of Hollywood, surrounded by graffiti artists, skaters and musicians, formed the basis of the brand’s aesthetic, a blend of Californian culture and streetwear. His first collection was based on vintage items and featured embellished jeans, sweatshirts and T-shirts holed by shotgun fire. Distressed jeans are a big part of the Amiri business. Each Amiri collection is centred around local manufacturing, with ready-to-wear produced in the LA Arts District using materials sourced in Italy, Japan and France.
The brand expanded distribution in 2015 and added women’s ready to-wear, footwear and accessories a year later. In 2017, Amiri sold $275,000 worth of clothes in the first three hours of a six-week pop-up at Maxfield. In June 2019, Renzo Rosso’s OTB, which owns Diesel, Marni and Maison Margiela , took a minority stake in the Amiri brand.
Amiri has been a member of the CFDA since 2018 and was nominated for the Swarovski Award for Emerging Talent in the same year. In 2019, he was nominated for Menswear Designer of the Year at the CFDA Fashion Awards.
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Fashion’s Quest For Clarity
During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.
Fashion’s Quest For Clarity
During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.
Creative Entrepreneurship Takes Centre Stage at BoF and Self-Portrait Los Angeles Cocktail
Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.
Creative Entrepreneurship Takes Centre Stage at BoF and Self-Portrait Los Angeles Cocktail
Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.
Amiri Takes on the Luxury Establishment
Boosted by its recent growth and a minority investment from Renzo Rosso’s OTB, Mike Amiri’s namesake luxury label is scaling on his own terms.
Amiri Takes on the Luxury Establishment
Boosted by its recent growth and a minority investment from Renzo Rosso’s OTB, Mike Amiri’s namesake luxury label is scaling on his own terms.
Can Topshop Owner Arcadia Still Be Saved?
Creditors could vote down Arcadia chairman Philip Green's restructuring proposal leaving administrators to seek out new owners for Topshop.
Can Topshop Owner Arcadia Still Be Saved?
Creditors could vote down Arcadia chairman Philip Green's restructuring proposal leaving administrators to seek out new owners for Topshop.
Renzo Rosso’s OTB Invests in Amiri
The Italian fashion group that owns Diesel, Marni and Maison Margiela took a minority stake in the Los Angeles-based brand founded by Mike Amiri.
Renzo Rosso’s OTB Invests in Amiri
The Italian fashion group that owns Diesel, Marni and Maison Margiela took a minority stake in the Los Angeles-based brand founded by Mike Amiri.
What Tom Ford’s CFDA Post Means for American Fashion
After a three-year search, the organisation has found a successor for Diane von Furstenberg.
What Tom Ford’s CFDA Post Means for American Fashion
After a three-year search, the organisation has found a successor for Diane von Furstenberg.
Announcing GCDS, Gentle Monster, Amiri, M.i.h Jeans and A Peace Treaty
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing GCDS, Gentle Monster, Amiri, M.i.h Jeans and A Peace Treaty
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Raf Simons, Supreme, Virgil Abloh and Mansur Gavriel Among 2018 CFDA Fashion Awards Nominees
The annual ceremony will take place at the Brooklyn Museum on June 4.
Raf Simons, Supreme, Virgil Abloh and Mansur Gavriel Among 2018 CFDA Fashion Awards Nominees
The annual ceremony will take place at the Brooklyn Museum on June 4.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
