Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Andie Acquires Richer Poorer
The two digitally-native brands will sell their products across both sites as the combined company aims to reach $100 million in annual sales in the next three to five years.
Andie Acquires Richer Poorer
The two digitally-native brands will sell their products across both sites as the combined company aims to reach $100 million in annual sales in the next three to five years.
True Classic Secures Investment From 1686 Partners
The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.
True Classic Secures Investment From 1686 Partners
The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.
Tecovas Brings Its Cowboy Chic to New York
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
Tecovas Brings Its Cowboy Chic to New York
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
Fashion’s Most Anticipated M&A Hot Spots in 2025
As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.
Fashion’s Most Anticipated M&A Hot Spots in 2025
As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.
How the French Do DTC
Sézane, Rouje and Polène are leading a wave of French direct-to-consumer labels that are gaining global traction with products that trade on the country’s style authority at a fraction of luxury prices; brand identities that are distinctive, but rarely niche; savvy community building; and a mix of physical and digital retail.
How the French Do DTC
Sézane, Rouje and Polène are leading a wave of French direct-to-consumer labels that are gaining global traction with products that trade on the country’s style authority at a fraction of luxury prices; brand identities that are distinctive, but rarely niche; savvy community building; and a mix of physical and digital retail.
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
Will Shein’s IPO Make it in 2025?
The ultra-fast-fashion giant could be the biggest listing in London for years, but controversies around the company’s business practices and links to China are dragging on the process.
Will Shein’s IPO Make it in 2025?
The ultra-fast-fashion giant could be the biggest listing in London for years, but controversies around the company’s business practices and links to China are dragging on the process.
Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’
More than 2,000 people showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.
Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’
More than 2,000 people showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.
How Dupe Culture is Challenging Traditional Luxury | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.
How Dupe Culture is Challenging Traditional Luxury | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.
THE NEWS IN BRIEF
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.
DTC Brand Quince Valued at Over $4.5 Billion
The fast-growing accessible luxury label that’s gone viral on Instagram and TikTok is raising $200 million in a new funding round that values the company at more than $4.5 billion, according to sources.
Warby Parker to Launch Smart Glasses With Google
The eyewear maker will also receive an investment from the tech giant of up to $150 million as part of the collaboration, which is set to debut after 2025.