The Business of Fashion
The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.
Founder, CEO and Editor-in-Chief
President
Chief Technical Officer / Head of BoF Professional
Editorial Director
Chief Business Officer
Head of Product
Chief People and Culture Officer
Chief Commercial Officer
Head of BoF Insights, AI Tools & Strategy
Senior Director, Growth Marketing
Head of Advisory, BoF Insights
Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.
Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.
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Guillaume Motte, APR’s Byunghoon Kim, Mona Kattan and Patrick Starrr Will Join The Business of Beauty Global Forum 2026
The Business of Beauty Global Forum 2026 returns to Napa Valley this June. Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.
Guillaume Motte, APR’s Byunghoon Kim, Mona Kattan and Patrick Starrr Will Join The Business of Beauty Global Forum 2026
The Business of Beauty Global Forum 2026 returns to Napa Valley this June. Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
The Emerging Designers Pushing Fashion Forward
The up-and-coming talents joining The BoF 500 Class of 2025 are emphasising heritage, craftsmanship and sustainability as they build globally relevant brands that drive the industry forward.
The Emerging Designers Pushing Fashion Forward
The up-and-coming talents joining The BoF 500 Class of 2025 are emphasising heritage, craftsmanship and sustainability as they build globally relevant brands that drive the industry forward.
Introducing Expert Perspectives: A New Type of Email Newsletter From The Business of Fashion
With Expert Perspectives you’ll get authoritative points of view from our journalists on the topics that matter most to you. These newsletters are for BoF Professional Members only. Subscribe now.
Introducing Expert Perspectives: A New Type of Email Newsletter From The Business of Fashion
With Expert Perspectives you’ll get authoritative points of view from our journalists on the topics that matter most to you. These newsletters are for BoF Professional Members only. Subscribe now.
Taking The Effort Out Of Staying Informed: Introducing The BoF Professional Partner Hub
In today’s evolving fashion, luxury and beauty industries, teams don’t just need more content to make better decisions — they need tools to learn and develop faster. BoF Professional delivers.
Taking The Effort Out Of Staying Informed: Introducing The BoF Professional Partner Hub
In today’s evolving fashion, luxury and beauty industries, teams don’t just need more content to make better decisions — they need tools to learn and develop faster. BoF Professional delivers.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
What I’m Looking Forward to at Our Next Executive Roundtable in London
Executive Members are invited to join senior correspondents Sarah Kent and Sheena Butler-Young, along with executive editor Brian Baskin for an informal breakfast discussing Selling to Consumers in Uncertain Times.
What I’m Looking Forward to at Our Next Executive Roundtable in London
Executive Members are invited to join senior correspondents Sarah Kent and Sheena Butler-Young, along with executive editor Brian Baskin for an informal breakfast discussing Selling to Consumers in Uncertain Times.
What I’m Looking Forward to at The Business of Beauty Global Forum 2025
The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.
What I’m Looking Forward to at The Business of Beauty Global Forum 2025
The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.
Meet Our Finalists for The Business of Beauty Global Awards 2025
Our shortlisted brands were selected from over 100 applicants from 17 countries and five continents, and include Ciele Cosmetics, Yse Beauty, 19/99, Commune and many more.
Meet Our Finalists for The Business of Beauty Global Awards 2025
Our shortlisted brands were selected from over 100 applicants from 17 countries and five continents, and include Ciele Cosmetics, Yse Beauty, 19/99, Commune and many more.
BoF CROSSROADS 2025: How to Tap into Fashion’s Future Growth Markets
Designers Tory Burch, Rabia Zargarpur and more discussed how to balance global ambitions while catering to local markets.
BoF CROSSROADS 2025: How to Tap into Fashion’s Future Growth Markets
Designers Tory Burch, Rabia Zargarpur and more discussed how to balance global ambitions while catering to local markets.