Kendra Scott Names Chris Blakeslee as CEO
The Austin, Tex.-based accessories label tapped an Athleta and Alo veteran as its next chief executive.
Marketing
Is There a Ceiling on Sydney Sweeney’s Selling Power?
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Is There a Ceiling on Sydney Sweeney’s Selling Power?
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Marketing
Logomania Didn’t Die — It Evolved
Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
Logomania Didn’t Die — It Evolved
Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
Marketing
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
Marketing
Why There Are So Many Influencer Collaborations Right Now
It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.
Why There Are So Many Influencer Collaborations Right Now
It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.
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Retail
How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
News & Analysis
BoF VOICES 2025: Creativity as a Vehicle for Connection
On the morning of the final day of BoF’s 10th annual VOICES gathering, creatives from food, film and more the power of their industries in shaping culture.
BoF VOICES 2025: Creativity as a Vehicle for Connection
On the morning of the final day of BoF’s 10th annual VOICES gathering, creatives from food, film and more the power of their industries in shaping culture.
News & Analysis
The Anti-Fashion Manifesto, 10 Years Later
Nearly a decade after Li Edelkoort issued a call-to-action for a fashion industry she called ‘old fashioned,’ the trend forecaster returned to the BoF VOICES stage to share her view on how fashion has changed since then — and where it’s going next.
The Anti-Fashion Manifesto, 10 Years Later
Nearly a decade after Li Edelkoort issued a call-to-action for a fashion industry she called ‘old fashioned,’ the trend forecaster returned to the BoF VOICES stage to share her view on how fashion has changed since then — and where it’s going next.
Marketing
The Dark Side of ‘Always On’ Marketing
Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?
The Dark Side of ‘Always On’ Marketing
Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?
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Luxury
How Rebecca Vallance Translated Bedazzled Femininity Across Borders
The Australian designer’s elaborate, feminine garments have won over customers across the world, from the Middle East to the United States. The designer credits her willingness to listen when retail partners and customers tell her what they want.
How Rebecca Vallance Translated Bedazzled Femininity Across Borders
The Australian designer’s elaborate, feminine garments have won over customers across the world, from the Middle East to the United States. The designer credits her willingness to listen when retail partners and customers tell her what they want.
Marketing
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Twelve months after the Swedish influencer faced allegations of mistreating her employees, she’s opening a pop-up at the London department store, the brand’s first foray into wholesale.
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Twelve months after the Swedish influencer faced allegations of mistreating her employees, she’s opening a pop-up at the London department store, the brand’s first foray into wholesale.
Retail
Why Is Everyone Obsessed With Accessories? | The Debrief
From Labubu charms to stacked bracelets, shoppers are using accessories to personalise minimalist wardrobes, boosting small labels and hinting at a lasting behavioural shift. Diana Pearl joins The Debrief to unpack this trend.
Why Is Everyone Obsessed With Accessories? | The Debrief
From Labubu charms to stacked bracelets, shoppers are using accessories to personalise minimalist wardrobes, boosting small labels and hinting at a lasting behavioural shift. Diana Pearl joins The Debrief to unpack this trend.
Media
The End of Teen Vogue Completes Fashion Media’s Retreat From Politics
Condé Nast’s decision to absorb the publication into Vogue.com will likely boost the company’s bottom line, but its progressive, Gen-Z-centric political content is unlikely to survive the transition.
The End of Teen Vogue Completes Fashion Media’s Retreat From Politics
Condé Nast’s decision to absorb the publication into Vogue.com will likely boost the company’s bottom line, but its progressive, Gen-Z-centric political content is unlikely to survive the transition.
The News in Brief
Largest Exhibition of Queen Elizabeth’s Fashion Set for 2026
The King’s Gallery at Buckingham Palace will play host to the exhibition, which opens next spring.
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round
The Series B round will be used to fuel the affiliate platform’s expansion beyond fashion and beauty.
The Independents Acquires Kitten Production
It’s the PR giant’s fifth acquisition this year as it aims to double in size by 2025.
Estée Lauder CFO Tracey Travis Set to Retire
The executive will depart from the company in June 2025.
Harper’s Bazaar Names New Executive Digital Director
Harper’s Bazaar has named Lynette Nylander as its next executive digital director, the publication’s parent company Hearst Magazines announced on Wednesday.
BuzzFeed Sells Complex for $108.6 Million
Live commerce company Ntwrk is paying $108.6 million in cash for Complex, less than half of the $300 million BuzzFeed paid for it in 2021.
DLX to Open London Office
The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood.