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Marketing

Is There a Ceiling on Sydney Sweeney’s Selling Power?

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.

Marketing

Is There a Ceiling on Sydney Sweeney’s Selling Power?

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.


Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


Global Markets

Second-Tier Cities Are Critical to Reviving Luxury Growth in China

Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.

Global Markets

Second-Tier Cities Are Critical to Reviving Luxury Growth in China

Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.


Beauty

2016’s Hottest Beauty Brands: Where Are They Now?

While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

Beauty

2016’s Hottest Beauty Brands: Where Are They Now?

While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.


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Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Beauty

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

Beauty

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.


Beauty

The Indie Brands Taking Latino Hair Care Global

Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.

Beauty

The Indie Brands Taking Latino Hair Care Global

Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.


Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.

Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.


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Retail

Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.

Retail

Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.


Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?


Global Markets

Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.

Global Markets

Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.


Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.

Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.