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Shenel Wickramaratne

Content Strategist

Shenel Wickramaratne is a Content Strategist at The Business of Fashion (BoF). She is based in London and briefs global fashion, beauty and retail businesses on the key trends and content shaping industries today. She also executes content partnerships spanning fashion, retail, technology and beauty. Shenel has a Bachelor’s in Fashion Buying and Merchandising from Southampton Solent University.

Partner Content

Knowledge Report | Building Brand Resonance With Gulf Consumers

This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.

Partner Content

Knowledge Report | Building Brand Resonance With Gulf Consumers

This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.


Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.

Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.


Workplace & Talent

How I Became… A Fashion Editor

Ben Cobb has held editor-in-chief roles at the likes of Another Man and LOVE, and helped launch Perfect Magazine last year. Now editor of ES Magazine, he offers his career advice for fashion journalists, from how to pitch stories to establishing connections within the industry.

Workplace & Talent

How I Became… A Fashion Editor

Ben Cobb has held editor-in-chief roles at the likes of Another Man and LOVE, and helped launch Perfect Magazine last year. Now editor of ES Magazine, he offers his career advice for fashion journalists, from how to pitch stories to establishing connections within the industry.


Workplace & Talent

How I Became… A Stylist and Brand Consultant

Former Complex editor Matthew Henson built his career in print media before transitioning to styling artists from A$AP Rocky to The Weeknd. Now, he shares his career advice.

Workplace & Talent

How I Became… A Stylist and Brand Consultant

Former Complex editor Matthew Henson built his career in print media before transitioning to styling artists from A$AP Rocky to The Weeknd. Now, he shares his career advice.


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Workplace & Talent

How I Became... Snap Inc.’s Global Head of Fashion and Beauty Partnerships

Previously the fashion director at Teen Vogue and Allure magazine, Rajni Jacques built her career in print media before the ‘next iteration’ in her work saw Jacques move to tech. Now, she shares her career advice.

Workplace & Talent

How I Became... Snap Inc.’s Global Head of Fashion and Beauty Partnerships

Previously the fashion director at Teen Vogue and Allure magazine, Rajni Jacques built her career in print media before the ‘next iteration’ in her work saw Jacques move to tech. Now, she shares her career advice.


Workplace & Talent

Diane Von Furstenberg’s CEO on Building a Career in Fashion

Gabby Hirata shares how she went from an entry-level position in supply chain and production at Ralph Lauren to landing a C-Suite role in less than 10 years.

Workplace & Talent

Diane Von Furstenberg’s CEO on Building a Career in Fashion

Gabby Hirata shares how she went from an entry-level position in supply chain and production at Ralph Lauren to landing a C-Suite role in less than 10 years.

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