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For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
The Business of Beauty Haul of Fame: Skincare’s Secret Weapon
Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.
The Business of Beauty Haul of Fame: Skincare’s Secret Weapon
Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
Goop Launches Mass Market Beauty and Wellness Brand
Gwyneth Paltrow’s lifestyle label is introducing an accessibly priced beauty line at Target and Amazon.
Goop Launches Mass Market Beauty and Wellness Brand
Gwyneth Paltrow’s lifestyle label is introducing an accessibly priced beauty line at Target and Amazon.
Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.
Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.
How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items
DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.
How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items
DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.
How Gut Health Became Beauty’s Latest Arena
First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.
How Gut Health Became Beauty’s Latest Arena
First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”