Skip to main content

ouai

Build your Company Page

Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.

Latest News & Analysis
Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


Beauty

The Biggest Summer Beauty Trends to Watch

Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.

Beauty

The Biggest Summer Beauty Trends to Watch

Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.


Beauty

The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?

A Gen Alpha beauty disruptor is coming.


Beauty

The Business of Beauty Haul of Fame: The Public Becomes Private

Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.

Beauty

The Business of Beauty Haul of Fame: The Public Becomes Private

Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.


Beauty

Inside the Prestige Hair Care Boom

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.

Beauty

Inside the Prestige Hair Care Boom

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.


News & Analysis

Why It's So Hard for Beauty Brands to Cross Over From One Category to Another

Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?

News & Analysis

Why It's So Hard for Beauty Brands to Cross Over From One Category to Another

Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?


Beauty

Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

The entrepreneur behind Ouai and Mane Addicts shares her experiences going from hairstyling assistant to A-list beauty influencer and brand builder.

Beauty

Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

The entrepreneur behind Ouai and Mane Addicts shares her experiences going from hairstyling assistant to A-list beauty influencer and brand builder.