On Names Frank Sluis as CFO
Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.
Mike Sykes
Sports and Fashion Correspondent
Sports
Adidas Keeps Thriving in a Chaos-Filled Market
Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.
Adidas Keeps Thriving in a Chaos-Filled Market
Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.
Sports
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Sports
Lululemon Keeps Giving Chip Wilson Things To Talk About
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
Lululemon Keeps Giving Chip Wilson Things To Talk About
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
Sports
How Tommy Hilfiger Put Its Own Spin on Fashion’s Sports Obsession
The brand’s new 'always on' approach to its Cadillac Formula One partnership digs a bit deeper than a typical sports and fashion collaboration would.
How Tommy Hilfiger Put Its Own Spin on Fashion’s Sports Obsession
The brand’s new 'always on' approach to its Cadillac Formula One partnership digs a bit deeper than a typical sports and fashion collaboration would.
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Sports
Have Sneakers Lost Their Cool? | The Debrief
BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.
Have Sneakers Lost Their Cool? | The Debrief
BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.
Sports
Nike Is Already Winning 2026
Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.
Nike Is Already Winning 2026
Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.
Sports
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.
Sports
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
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Sports
Have Sneaker Sales Finally Peaked?
Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.
Have Sneaker Sales Finally Peaked?
Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.
Sports
A Warning Sign for Adidas
Bank of America’s double-downgrade on Adidas should serve as a wakeup call for the brand as it goes into the new year.
A Warning Sign for Adidas
Bank of America’s double-downgrade on Adidas should serve as a wakeup call for the brand as it goes into the new year.
Sports
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Sports
The Future of Converse
Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?
The Future of Converse
Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?
The News in Brief
Tommy Hilfiger Launches Global Partnership With Liverpool FC
The brand’s latest professional sports deal is its first formalwear partnership with a football club in over 20 years.
Amiri Plants Roots in Europe With New Milan Flagship
The California-based luxury brand’s store is its first standalone European destination.
The Met Museum Unveils 2026 Gala Exhibit Theme: ‘Costume Art’
The exhibition, which will pair archival fashion pieces with works of art depicting the human body, will be the first to grace the new 12,000-square-foot Condé M. Nast Galleries space.
Amiri Named Official Formalwear Partner for FC Barcelona
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.
Why Lululemon and the NFL Are Teaming Up
The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.
Maison Kitsuné Appoints Abigail Smith as New Creative Director
Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.
Cadillac Reveals Drivers for Tommy Hilfiger-Sponsored Formula One Team
Formula One team Cadillac announced Sergio Pérez and Valtteri Bottas as the team's two new drivers for its inaugural season in F1. Tommy Hilfiger will dress the drivers throughout the season and is set to launch a capsule collection for Spring 2026.