Why Luxury Fashion Can't Resist an ExclusiveStaud
BoF 500
Sarah Staudinger
CO-FOUNDER | CO-CREATIVE DIRECTOR
George Augusto
CO-FOUNDER | CO-CREATIVE DIRECTOR
Partner content by Staud
STAUD was founded on a commitment to producing accessible, yet innovative pieces for the contemporary women.
Created and designed in Los Angeles, our collections are created for those that want beautiful accessibly prices clothes and ready to wear collections that forgo trend for timelessness.
The goal? No nonsense, high style. We want to create a line of modern classics, refined pieces that reflect both an eye toward the future and a nostalgia for old school elegance. Clean, feminine lines, flattering cuts and only the finest materials- our intent is to design sophisticated, attainable clothing and accessories, without ever sacrificing quality or creativity. Instead, each piece is meant to elevate and enhance, pairing perfectly with everything from a pair of sneakers, to a treasured dress shoe.
Working closely with a collective of manufacturers, STAUD continues to defy expectation- pushing the boundaries of the bland, to produce designs that are sunning but simple, unique but uncomplicated, and as well prices as they are well made.
Company Snapshot
TYPEPrivate
ESTABLISHED2015
HEADQUARTERSUnited States
EMPLOYEES11 - 50
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Highlights
Why Luxury Fashion Can't Resist an Exclusive
Announcing: Molly Goddard, Staud, Kowtow and Hewi-LondonProjects
Latest News & Analysis
Marketing
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Retail
How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
Entrepreneurship
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
Luxury
Why Luxury Fashion Can't Resist an Exclusive
E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.
Why Luxury Fashion Can't Resist an Exclusive
E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.
Workplace & Talent
Announcing: Molly Goddard, Staud, Kowtow and Hewi-London
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing: Molly Goddard, Staud, Kowtow and Hewi-London
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.