TOTEME
TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.
TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.
Company Snapshot
Find out more
Paris, Ile-de-France (FR)
Stockholm (SE)
Stockholm (SE)
Shanghai (CN)
Stockholm (SE)
Stockholm (SE)
Stockholm (SE)
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack
Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.
Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack
Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Off-White, Toteme to Show at New York Fashion Week
The schedule includes around 60 designers, down from around 70 for Autumn/Winter 2024 in January.
Off-White, Toteme to Show at New York Fashion Week
The schedule includes around 60 designers, down from around 70 for Autumn/Winter 2024 in January.
The Secrets Behind Totême’s Success
Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples, from cashmere coats to striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.
The Secrets Behind Totême’s Success
Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples, from cashmere coats to striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.
Power Moves | Karla Otto Announces Co-CEOs, Valentino Names Chief Brand Officer
This week, Karla Otto is succeeded at her eponymous PR label by co-CEOs, while Valentino appoints its first chief brand officer.
Power Moves | Karla Otto Announces Co-CEOs, Valentino Names Chief Brand Officer
This week, Karla Otto is succeeded at her eponymous PR label by co-CEOs, while Valentino appoints its first chief brand officer.
How Three Influencers Built Legitimate Fashion Brands
The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.
How Three Influencers Built Legitimate Fashion Brands
The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.
Announcing Bershka, The Modist & Totême
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Bershka, The Modist & Totême
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?