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Priya Rao

Executive Editor of The Business of Beauty

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.

Beauty

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

Beauty

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.


Beauty

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.

Beauty

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.


Beauty

Who Will Win The K-Beauty Wars?

This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.

Beauty

Who Will Win The K-Beauty Wars?

This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.


Beauty

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.

Beauty

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.


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Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.


Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.

Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.


Beauty

Inside Hailey Bieber’s Global Rhode Show

This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.

Beauty

Inside Hailey Bieber’s Global Rhode Show

This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.


Beauty

Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale

Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.

Beauty

Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale

Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.


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Beauty

Full Coverage: Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update

This week, I’m thinking about creators-turned-founders, a high-glam makeup brand’s money problems and Sue Nabi’s potential departure.

Beauty

Full Coverage: Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update

This week, I’m thinking about creators-turned-founders, a high-glam makeup brand’s money problems and Sue Nabi’s potential departure.


Beauty

Full Coverage: Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet

This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.

Beauty

Full Coverage: Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet

This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.


Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.

Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.


Beauty

Full Coverage: A Sephora Supplement Scoop; K-Beauty’s Dream Machine

This week I’m thinking about K-beauty's rapid innovation cycle, Sephora getting out of the vitamin business and the art of good merchandise.

Beauty

Full Coverage: A Sephora Supplement Scoop; K-Beauty’s Dream Machine

This week I’m thinking about K-beauty's rapid innovation cycle, Sephora getting out of the vitamin business and the art of good merchandise.