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Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
The New Beauty Discovery Journey on TikTok Shop
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
The New Beauty Discovery Journey on TikTok Shop
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Beauty’s New Rules of Discovery Commerce
The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.
Beauty’s New Rules of Discovery Commerce
The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
What We Do and Don’t Know About US TikTok Deal With China
How the framework evolves will likely have ramifications for the broader US social media landscape, too, where rivals including Meta Platforms Inc. and Alphabet Inc. are jostling for market share.
What We Do and Don’t Know About US TikTok Deal With China
How the framework evolves will likely have ramifications for the broader US social media landscape, too, where rivals including Meta Platforms Inc. and Alphabet Inc. are jostling for market share.
Sale of TikTok’s US Assets May Get Boost After Trump-Xi Call
Trump said on Truth Social on Friday that he appreciated ‘the approval of the TikTok Deal’ from Xi, while Xi’s statement did not mention an approval.
Sale of TikTok’s US Assets May Get Boost After Trump-Xi Call
Trump said on Truth Social on Friday that he appreciated ‘the approval of the TikTok Deal’ from Xi, while Xi’s statement did not mention an approval.