Skip to main content

Sheena Butler-Young

Senior Correspondent

Sheena Butler-Young is Senior Correspondent at The Business of Fashion (BoF). She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion. She is the former deputy editor of Footwear News magazine and the recipient of Penske Media Corporation’s Journalistic & Creative Excellence Award for her coverage of diversity issues in fashion. She has a Masters in Mass Communications from Southern Illinois University in Edwardsville, Illinois.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.


Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.

Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.


Workplace & Talent

Fashion Is Done With Remote Work

Retailers, publishers and brands are tightening return-to-office mandates as fully remote roles fall out of favour — but execution, not attendance, will determine whether the shift pays off.

Workplace & Talent

Fashion Is Done With Remote Work

Retailers, publishers and brands are tightening return-to-office mandates as fully remote roles fall out of favour — but execution, not attendance, will determine whether the shift pays off.


Retail

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.

Retail

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.


ADVERTISEMENT

Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.


Workplace & Talent

Kim Kardashian’s Skims Appoints Its First Chief People Officer

Former Etsy HR chief Kim Seymour joins the brand, valued at $5 billion, as it builds out leadership across beauty, retail and international markets.

Workplace & Talent

Kim Kardashian’s Skims Appoints Its First Chief People Officer

Former Etsy HR chief Kim Seymour joins the brand, valued at $5 billion, as it builds out leadership across beauty, retail and international markets.


Retail

The Themes That Will Define the 2026 Fashion Agenda | The Debrief

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.

Retail

The Themes That Will Define the 2026 Fashion Agenda | The Debrief

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.


Workplace & Talent

The Perfect Package: What It Takes to Be a Fashion Leader in 2026

After years of swinging between digital-first zeal and old-school operating models, fashion is landing on a more balanced executive profile.

Workplace & Talent

The Perfect Package: What It Takes to Be a Fashion Leader in 2026

After years of swinging between digital-first zeal and old-school operating models, fashion is landing on a more balanced executive profile.


ADVERTISEMENT

Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.

Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.


Workplace & Talent

What Happens When Women Lead | The Debrief

At VOICES 2025, senior correspondent Sheena Butler-Young sits down with celebrated designers Clare Waight Keller and Maria Cornejo to discuss what it means to build a career in fashion as a woman today.

Workplace & Talent

What Happens When Women Lead | The Debrief

At VOICES 2025, senior correspondent Sheena Butler-Young sits down with celebrated designers Clare Waight Keller and Maria Cornejo to discuss what it means to build a career in fashion as a woman today.


Luxury

5 Big Questions About Luxury | The Debrief

Luxury editor Robert Williams joins The Debrief to discuss the latest developments in luxury, from Prada’s acquisition of Versace to fashion’s favourite restaurants.

Luxury

5 Big Questions About Luxury | The Debrief

Luxury editor Robert Williams joins The Debrief to discuss the latest developments in luxury, from Prada’s acquisition of Versace to fashion’s favourite restaurants.


Retail

Is This the Year Discount Mania Finally Ends? | The Debrief

Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.

Retail

Is This the Year Discount Mania Finally Ends? | The Debrief

Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.