Skip to main content

e-commerce

Latest News & Analysis
Beauty

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

Beauty

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.


Partner Content

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.

Partner Content

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.


Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.

Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.


Technology

AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.

Technology

AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.


ADVERTISEMENT

Technology

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.

Technology

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.


Partner Content

AI and the Future of Fashion E-Commerce Content

At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.

Partner Content

AI and the Future of Fashion E-Commerce Content

At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.


Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.


Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.

Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.


ADVERTISEMENT

Beauty

The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.

Beauty

The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.


News & Analysis

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.


Global Markets

Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever

This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.

Global Markets

Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever

This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.


Partner Content

Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building

The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.

Partner Content

Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building

The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.