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Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.

Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.


Beauty

Exclusive: Sephora Partners with Olive Young

The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.

Beauty

Exclusive: Sephora Partners with Olive Young

The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.


Retail

This Week: Waiting on Tariffs, Saks and More

The fate of Trump’s tariffs and Saks’ bankruptcy in the coming days, weeks and months will define how fashion’s year plays out.

Retail

This Week: Waiting on Tariffs, Saks and More

The fate of Trump’s tariffs and Saks’ bankruptcy in the coming days, weeks and months will define how fashion’s year plays out.


Beauty

Pitti Uomo Gets in on the Fragrance Boom

Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.

Beauty

Pitti Uomo Gets in on the Fragrance Boom

Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.


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Retail

Can the Multibrand Fiasco Be Salvaged in 2026?

Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.

Retail

Can the Multibrand Fiasco Be Salvaged in 2026?

Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.


Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.

Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.


Partner Content

How Community Became Fashion and Beauty’s Strongest Currency

Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.

Partner Content

How Community Became Fashion and Beauty’s Strongest Currency

Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.


Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.

Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.


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Beauty

Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.

Beauty

Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.


Retail

Dr. Martens Is Ready for a Reboot

In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.

Retail

Dr. Martens Is Ready for a Reboot

In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.


Beauty

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

Beauty

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.


Workplace & Talent

What Fashion Gets Wrong About Layoffs

From knee-jerk, across-the-board cuts to sloppy communication and a lack of future direction, there are plenty of ways companies can make a tough moment even worse.

Workplace & Talent

What Fashion Gets Wrong About Layoffs

From knee-jerk, across-the-board cuts to sloppy communication and a lack of future direction, there are plenty of ways companies can make a tough moment even worse.