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Eoghan O’Donnell

Junior Commercial Writer

Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships. Eoghan previously worked at British Vogue, and has a Bachelor’s in English from University College Cork and a Master’s in Journalism from City, University of London.

    Workplace & Talent

    How to Navigate the Workplace After a Restructuring

    BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.

    Workplace & Talent

    How to Navigate the Workplace After a Restructuring

    BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.

    Partner Content

    The Strategies Transforming Fashion and Beauty’s Customer Experience

    From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

    Partner Content

    The Strategies Transforming Fashion and Beauty’s Customer Experience

    From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

    Partner Content

    The Customer Engagement Realities Reshaping Fashion and Beauty

    Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

    Partner Content

    The Customer Engagement Realities Reshaping Fashion and Beauty

    Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

    Partner Content

    The Future of Digital Customer Experience in Fashion and Beauty

    Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.

    Partner Content

    The Future of Digital Customer Experience in Fashion and Beauty

    Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.

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    Workplace & Talent

    How I Became... Fashion Designer David Koma

    The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.

    Workplace & Talent

    How I Became... Fashion Designer David Koma

    The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.

    Workplace & Talent

    What Fashion and Beauty Professionals Want From Employers

    BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.

    Workplace & Talent

    What Fashion and Beauty Professionals Want From Employers

    BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.

    Workplace & Talent

    How I Became… NFL’s First-Ever Fashion Editor

    After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.

    Workplace & Talent

    How I Became… NFL’s First-Ever Fashion Editor

    After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.

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