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Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.

Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.


Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.

Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.


Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.

Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.


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Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.

Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.


Sports

The Kicks You Wear: Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?

Sports

The Kicks You Wear: Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?


Sports

How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger

Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.

Sports

How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger

Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.


Sports

Can Sports Brands Turn Hypebeasts Into Athletes?

As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.

Sports

Can Sports Brands Turn Hypebeasts Into Athletes?

As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.


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Beauty

Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.

Beauty

Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.


Beauty

Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.

Beauty

Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.


Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.

Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.


Sports

Nike’s Female Basketball Stars Are Outshining Their Male Counterparts

WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.

Sports

Nike’s Female Basketball Stars Are Outshining Their Male Counterparts

WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.