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lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.

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Founded in Vancouver, Canada in 1998, our purpose is to elevate human potential by helping people feel their best. We create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.

We are a team of committed people who care deeply for each other, believe anything is possible, and relentlessly pursue our growth together.

Company Snapshot

TYPEPublic
ESTABLISHED1998
HEADQUARTERSCanada
EMPLOYEES> 10,000

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Latest News & Analysis
Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.

Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.


Workplace & Talent

Lululemon Is Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

Workplace & Talent

Lululemon Is Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.


Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.


Global Markets

How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?

Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.

Global Markets

How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?

Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.


Sustainability

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?

Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.

Sustainability

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?

Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.


Retail

Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.

Retail

Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.


Retail

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.

Retail

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.


Retail

Nike, Lululemon and Activewear’s Innovation Problem

The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.

Retail

Nike, Lululemon and Activewear’s Innovation Problem

The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.


Retail

Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.

Retail

Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.


Workplace & Talent

At Lululemon, Being Black Is ‘Off-Brand’

Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.

Workplace & Talent

At Lululemon, Being Black Is ‘Off-Brand’

Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.