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Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.


Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.

Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.


Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.

Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.


Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.

Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.


Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.


Sports

Have Sneaker Sales Finally Peaked?

Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.

Sports

Have Sneaker Sales Finally Peaked?

Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.


Sustainability

Nike Compensates Migrant Workers Five Years After Labour Controversy

Nike has agreed to substantial payouts to thousands of former garment workers at a Thai supplier after years of pressure from labour rights campaigners and an independent investigation into alleged wage theft during the pandemic.

Sustainability

Nike Compensates Migrant Workers Five Years After Labour Controversy

Nike has agreed to substantial payouts to thousands of former garment workers at a Thai supplier after years of pressure from labour rights campaigners and an independent investigation into alleged wage theft during the pandemic.


Sports

Five Sports X Fashion Storylines to Watch in 2026

Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.

Sports

Five Sports X Fashion Storylines to Watch in 2026

Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.


Sports

The Future of Converse

Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?

Sports

The Future of Converse

Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?


Sports

Opinion: The World Cup Is Nike’s to Lose Versus Adidas

CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.

Sports

Opinion: The World Cup Is Nike’s to Lose Versus Adidas

CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.