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Latest News & Analysis
Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.


Beauty

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Beauty

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


Marketing

The Dark Side of ‘Always On’ Marketing

Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?

Marketing

The Dark Side of ‘Always On’ Marketing

Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?


Sustainability

The Frayed Edge: The Cost of Being Shein

The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.

Sustainability

The Frayed Edge: The Cost of Being Shein

The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.


Luxury

Prada’s 9-Month Revenue Rises 9% as Miu Miu’s Rapid Growth Continues

Results at the Prada brand improved in the period, as the closing of the group’s Versace acquisition nears.

Luxury

Prada’s 9-Month Revenue Rises 9% as Miu Miu’s Rapid Growth Continues

Results at the Prada brand improved in the period, as the closing of the group’s Versace acquisition nears.


Fashion Week

A Lost Weekend in Paris: Chapter Two

Valentino, Miu Miu, Hermès, Junya Watanabe and Maison Margiela ran the gamut of emotional extremes, writes Tim Blanks.

Fashion Week

A Lost Weekend in Paris: Chapter Two

Valentino, Miu Miu, Hermès, Junya Watanabe and Maison Margiela ran the gamut of emotional extremes, writes Tim Blanks.


Luxury

Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court

At the US Open, global names like Audemars Piguet and Miu Miu and niche players like Gerald Charles and Norqain are all betting on tennis as a showcase for brand prestige — despite Rolex’s ever-increasing dominance in the sport.

Luxury

Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court

At the US Open, global names like Audemars Piguet and Miu Miu and niche players like Gerald Charles and Norqain are all betting on tennis as a showcase for brand prestige — despite Rolex’s ever-increasing dominance in the sport.


Luxury

Prada Sales Miss Estimates Amid Luxury Slump

Sales at the group’s flagship Prada brand slid 3.6 percent in the second quarter against a ‘challenging’ and ‘somewhat unprecedented’ backdrop, the company said.

Luxury

Prada Sales Miss Estimates Amid Luxury Slump

Sales at the group’s flagship Prada brand slid 3.6 percent in the second quarter against a ‘challenging’ and ‘somewhat unprecedented’ backdrop, the company said.


Retail

Why Boat Shoes Are Floating Up Everywhere in Fashion

The trending style has gone from a preppy staple to a high fashion mainstay as brands put their spin on the classic silhouette. The challenge lies in making the interest last.

Retail

Why Boat Shoes Are Floating Up Everywhere in Fashion

The trending style has gone from a preppy staple to a high fashion mainstay as brands put their spin on the classic silhouette. The challenge lies in making the interest last.


Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.