Ralph Lauren Senior Marketing Executive

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Essential Duties & Responsibilities
Key Responsibilities
* Develop and execute marketing campaigns and in-store activations aligned with global/regional strategies
* Plan and manage end-to-end event execution including brand events, pop-ups, in-store activations and seasonal campaigns
* Coordinate with landlords for mall promotions, marketing opportunities and store presence optimization
* Support development of customer engagement strategies and execute DTC communications
* Coordinate with vendors and internal stakeholders for store marketing collateral
* Execute marketing partnerships and collaborations for targeted customer acquisition
* Monitor campaign performance and provide recommendations for optimization

Experience, Skills & Knowledge
Qualifications
* Bachelor's degree in Marketing, Business or related field
* 5 years of experience in retail marketing or events
* Experience in luxury/fashion retail preferred
* Strong project management and stakeholder management skills
* Fluent in English, Cantonese and Mandarin
* Strong written communication skills in both English and Chinese
* Detail-oriented and results-driven mindset
* Ability to maintain flexible working schedule to support retail business needs and events
* Experienced candidates will be considered for Assistant Marketing Manager