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The Kicks You Wear

Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.

Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.


Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.

Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.


Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.

Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.


Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.

Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.


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Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.


Sports

The Future of Converse

Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?

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The Future of Converse

Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?


Sports

The Kicks You Wear: Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?

Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.

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The Kicks You Wear: Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?

Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.


Sports

The Kicks You Wear: Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks

We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.

Sports

The Kicks You Wear: Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks

We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.


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Sports

The Kicks You Wear: The Collab of the Year With Bimma Williams

Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

Sports

The Kicks You Wear: The Collab of the Year With Bimma Williams

Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.


Sports

The Kicks You Wear: The 2026 World Cup Is Already Here for Fashion

Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

Sports

The Kicks You Wear: The 2026 World Cup Is Already Here for Fashion

Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.


Sports

The Kicks You Wear: Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?

Sports

The Kicks You Wear: Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?


Sports

The Kicks You Wear: What’s Going On With Travis Scott and Nike?

Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.

Sports

The Kicks You Wear: What’s Going On With Travis Scott and Nike?

Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.