TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
What the AI ‘Bubble’ Means for Fashion
Concerns about the scale and concentration of AI investment in the key US market have reached a boiling point. A correction could have big consequences for brands this holiday season.
Case Studies & Reports
Latest News & Analysis
Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports
The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.
Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports
The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.
Opinion: How to Prepare Your Fashion Company For AI in 90 Days
AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.
Opinion: How to Prepare Your Fashion Company For AI in 90 Days
AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
How Integrated Technology Is Reshaping Retail Operations
Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.
How Integrated Technology Is Reshaping Retail Operations
Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.
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AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
The Tech Trends That Will Change Fashion in 2026
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
The Tech Trends That Will Change Fashion in 2026
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
The Best of BoF 2025: Technology
Artificial intelligence made its presence felt across the industry, influencing how consumers shop, how brands create content and how fashion businesses operate behind the scenes.
The Best of BoF 2025: Technology
Artificial intelligence made its presence felt across the industry, influencing how consumers shop, how brands create content and how fashion businesses operate behind the scenes.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
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Fashion Needs a New Growth Playbook
Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.
Fashion Needs a New Growth Playbook
Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
Privacy Is Smart Glasses’ Next Big Threat
Analysts warn that privacy concerns and a wave of new rivals could limit the growth of EssilorLuxottica’s Ray-Ban Meta eyewear, which delivered its first meaningful revenue boost this year.
Privacy Is Smart Glasses’ Next Big Threat
Analysts warn that privacy concerns and a wave of new rivals could limit the growth of EssilorLuxottica’s Ray-Ban Meta eyewear, which delivered its first meaningful revenue boost this year.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
The News in Brief
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.