A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
An industry that manufactures images at industrial scale and speed is forgetting how to create aspiration, writes Robert Triefus.
An industry that manufactures images at industrial scale and speed is forgetting how to create aspiration, writes Robert Triefus.
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
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A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.
Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.
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Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
In 2025, fashion marketers worked with unexpected campaign stars, tested new forms of messaging and more in order capture consumer attention — with mixed results.
In 2025, fashion marketers worked with unexpected campaign stars, tested new forms of messaging and more in order capture consumer attention — with mixed results.
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
Under new ownership the agencies will rebrand as The Officin.
The new location marks the agency's first in North America.
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.
The King’s Gallery at Buckingham Palace will play host to the exhibition, which opens next spring.
