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Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


Beauty

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

Beauty

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.


Beauty

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

Beauty

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.


Beauty

The Indie Brands Taking Latino Hair Care Global

Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.

Beauty

The Indie Brands Taking Latino Hair Care Global

Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.


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Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?


Beauty

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.

Beauty

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.


Beauty

Exclusive: Eurazeo to Shut Down Brand Investment Arm

The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.

Beauty

Exclusive: Eurazeo to Shut Down Brand Investment Arm

The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.


Beauty

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

Beauty

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.


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Beauty

How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

Beauty

How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.


Beauty

The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.

Beauty

The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.


Beauty

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

Beauty

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


Beauty

The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.

Beauty

The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.