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Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.


Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.


Technology

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

Technology

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.


Technology

Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet

The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.

Technology

Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet

The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.


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Technology

Tech Mode: The Latest AI Fashion Controversy

J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.

Technology

Tech Mode: The Latest AI Fashion Controversy

J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.


Technology

Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.

Technology

Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.


Technology

How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.

Technology

How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.


Technology

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules

A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.

Technology

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules

A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.


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Technology

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.

Technology

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.


Technology

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.

Technology

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.


Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.


Technology

Fashion and Beauty Need to Prepare For a TikTok Ban

The app is running out of options as the January 19 deadline for ByteDance to sell it or see it banned rapidly approaches. Fashion and beauty brands should get ready.

Technology

Fashion and Beauty Need to Prepare For a TikTok Ban

The app is running out of options as the January 19 deadline for ByteDance to sell it or see it banned rapidly approaches. Fashion and beauty brands should get ready.