Prada Cuts Ties With Over 200 Suppliers After Labour Abuse Audit
Since the audit began in 2020, the Milanese fashion group found that more than a quarter of suppliers and subcontractors inspected had broken compliance rules.
Marketing / Celebrity & Influencers
Marketing
Is There a Ceiling on Sydney Sweeney’s Selling Power?
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Is There a Ceiling on Sydney Sweeney’s Selling Power?
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Marketing
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
Marketing
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
Marketing
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
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Marketing
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
Marketing
Why There Are So Many Influencer Collaborations Right Now
It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.
Why There Are So Many Influencer Collaborations Right Now
It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.
Marketing
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Marketing
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Twelve months after the Swedish influencer faced allegations of mistreating her employees, she’s opening a pop-up at the London department store, the brand’s first foray into wholesale.
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Twelve months after the Swedish influencer faced allegations of mistreating her employees, she’s opening a pop-up at the London department store, the brand’s first foray into wholesale.
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Partner Content
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
Marketing
The Shifting Power Balance Between Influencers and Brands
Neelam Ahooja’s open letter to The Row highlights how influencers are becoming less fearful of speaking out against the brands they work with.
The Shifting Power Balance Between Influencers and Brands
Neelam Ahooja’s open letter to The Row highlights how influencers are becoming less fearful of speaking out against the brands they work with.
Partner Content
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
Marketing
Exclusive: Influencer Platform ShopMy Nabs $1.5 Billion Valuation
The fast-growing creator monetisation business raised $70 million in a funding round that included both heavyweight Silicon Valley funds and several social media stars, including Sofia Richie Grainge and Aimee Song.
Exclusive: Influencer Platform ShopMy Nabs $1.5 Billion Valuation
The fast-growing creator monetisation business raised $70 million in a funding round that included both heavyweight Silicon Valley funds and several social media stars, including Sofia Richie Grainge and Aimee Song.
The News in Brief
Indian E-Commerce Firm Meesho’s Quarterly Loss Spikes as It Ramps Up Marketing
Meesho has carved out a niche for itself by offering low-priced products without charging sellers a commission.
Swatch Gives Upbeat Growth Outlook After Second-Half Rebound
The owner of Omega and Longines said positive sales momentum that accelerated over the fourth quarter continued in January across all price ranges, with CEO Nick Hayek flagging a pickup in China.
Church & Dwight Exceeds Outlook On Stronger Sales
The personal care giant cited Hero acne products and the 2025-acquisition of Touchland hand sanitiser as growth drivers.
Astra Signs Obesity Drug Deal in China Worth Up to $18.5 Billion
AstraZeneca agreed to pay Chinese company CSPC Pharmaceutical Group Ltd. as much as $18.5 billion for its obesity drug candidates, as the UK drugmaker tries to push into the growing weight-loss market.
Givaudan Sales Slowdown Sends Fragrance Maker’s Shares Falling
The Swiss firm missed expectations for yearly organic sales growth on Thursday, as weaker performance of its flavours business outweighed resilient growth in fine fragrances.
Winter Games in Italy Attract Luxury Brands Seeking Global Stage
Luxury fashion brands are seeking to capitalise on the Milano Cortina Winter Olympics, opening boutiques, sponsoring teams and launching collections.
Saks Will Close Most Off 5th Stores With Big Clearance Sales
The bankrupt department store operator will focus instead on its luxury offerings at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman chains.